Kylie owes her amazing success, first of all, to the circumstances. Who knows how life would have turned out if it had not belonged to the Kardashian-Jenner media clan? It is not surprising that when Forbes dedicated the cover to Kylie, calling her a self-made girl, many were outraged: they say, if it were not for the famous family, the devil with two would have earned her 900 million.
In any case, Jenner’s origins need to be taken into account: the family is her real start-up capital. But the second reason for Kylie’s success is associated only with herself. These are complexes. Remember what the younger Jenner looked like as a teenager? Quite different than today. Otherwise, and rather ordinary. But Kylie didn’t want to be ordinary. And in the shadow of the eldest, Kim also did not want to vegetate, flickering in the background.
First kiss, first million
When she turned 16, she persuaded her mother to go with her to the beautician. She also gave an interview and confirmed that the guy with whom she kissed for the first time was very shocked that she did it so well – “you have such small lips”. It is not known how that visit to the beautician ended, but it certainly was not the last, because soon Kylie’s lips changed noticeably in volume. That transformation, as well as the story about the first kiss, caused a media response, and under this case, the younger Jenner quickly made her debut in the beauty market – she released a series of lipsticks and gloss Kylie Lip. The entire “circulation” was gone in minutes after the start of sales. Individual lipsticks could then be bought on eBay for $ 1,000 – while the red price was $ 29.
Big changes
While the market and the media were digesting the new chart-topper in the market, Kylie continued to work on herself. And by 2017, she finally remade herself, so much so that looking at her today, it is hard to believe that this is that awkward young lady whom the world knew at the beginning of the decade.
Cheekbones, again lips, chest – Jenner squeezed out an outsider from herself drop by drop, refusing to be a minor character in the family clan. At the same time, in the best traditions, Kylie answers all questions about plastic surgery vaguely: they say, no implants, this is such a bra. Yes, of course, we believe you, Kylie.
Million per post
As a member of the new generation, the youngest Jenner doesn’t believe in the magic power of TV that has made her clan famous. And it relies on social networks. Nothing is outstanding in the content of her blogs, however, Kylie’s Instagram account breaks every conceivable record. Chief among them is the cost of ad placement: a post on her blog costs a million dollars. I must say that Kylie does not abuse this opportunity and does not litter the content with ads.
The explanation is simple: Instagram for Kylie is not the main, but a secondary business tool. In the first place is the beauty empire (you cannot say otherwise), it is Kylie Cosmetics that brings the main money. Today Jenner’s fortune is $ 900 million, of which only a hundred were brought by advertising on social networks. The rest is sales of cosmetics, which, of course, she advertises with might and main in the same Insta. Although users prefer to look at Jenner herself, and not at her products: posts with her photos collect an average of 3 to 7 million likes, while posts dedicated to Kylie Cosmetics products – are in the region of one and a half million. Also not weak, given the total number of subscribers, and Kylie has 112 million of them. Add 25 million on Twitter (although, most likely, these are the same people), and with such an army, nothing is scary. Let others be afraid. They are afraid. In February, Jenner badly upset Evan Spiegel, the founder of the Snapchat service, by dropping the company’s shares by $ 1.5 billion. “You don’t open Snapchat anymore either? Or is it just me … Ah, it’s so sad, “Kylie wrote on Twitter. And literally at once, the shares of the service went down, having lost 7% – the same one and a half billion. So it’s better not to joke with Kylie.
