It would seem that being born into a famous and wealthy family is all that is needed to become rich and prosperous. However, Kylie Jenner quite loudly and successfully broke this stereotype.
Each of the famous sisters became popular in their respective fields, but the youngest of the large Kardashian family managed to achieve the greatest success! The girl, who at a young age appeared in the center of scandalous news due to a huge number of plastic surgeries, managed to become an entrepreneur at the age of 17. Her business idea took off and she became the richest billionaire on the Forbes “Under 30” list.
However, as with every success story of any brand, there were difficulties along the way. So, how did 22-year-old Kylie Jenner manage to become triumphant of the family and achieve self-sufficiency at a fairly young age?
The success story of Kylie Jenner and her brand Kylie
From early childhood, Kylie Jenner had many complexes regarding her appearance. She was called the most unattractive of all her sisters. However, upon reaching adolescence, the girl decided on several plastic surgeries. That’s right, Kylie Jenner had to go through a lot of surgical interventions. The first one took place when she was 16 years old!
In 2013, she received the Teen Choice Awards in the nomination “Choice TV: Women’s Reality Show” / Entertainment Star “(for the show” The Kardashian Family “). In February of the same year, foreign media reported that PacSun will release a capsule collection of clothing together with Kylie Jenner, who at that time had not yet found her purpose, and Kendall Jenner, who was confidently building a modeling career. In February 2014, the youthful but very ambitious sisters launched a line of bags and shoes for girls with Steve Madden’s Madden. In May of the same year, the Jenner sisters did not stop on their way to finding their purpose in life and released a science fiction book. Their creation was titled “Rebels: City of Indra: The Story of Lex and Livia” and was intended for a teenage audience. In 2015, Kylie and Kendall became hosts at the Much Music Video Awards, and after that the girls were unstoppable. But each of them went their way: Kendall began to conquer the world catwalks, debuting in 2016 in Victoria’s Secret lingerie, and Kylie founded a beauty empire, thanks to which she is today one of the richest businesswomen in the world. Kylie Jenner was actively accused of using lip fillers, as well as plastic surgery, and she joked that this was the effect of the lipsticks that she uses. In December 2015, she launched the first line of lipsticks called Kylie Lip Kits which consisted of just three shades.
Probably 17-year-old Kylie, who at that time was already very popular on Instagram, thus tried to predict the collapse of her business idea, so she did not decide on more colors. However, thanks to advertising on social networks, she managed to sell the entire batch within thirty seconds after the official start of sales. Even then, experts began to predict the frantic earnings of the “golden child” of the Kardashian family. According to their calculations, it ranged from 50 to 300 million dollars.
However, it was then, during the registration of the trademark called Kylie, that the rising star had to face the first problem. Pop singer Kylie Minogue, twice her age, was also the owner of the brand with the same name, for which she filed a lawsuit against her rival. Then the young businesswoman changed her name to Kylie Cosmetics because the 51-year-old Australian claimed that her namesake Jenner could ruin her image with such a trick. However, after the frenzied success of the young rival, she noted that it was thanks to her that her name and brand were talked about all over the world. But for young Kylie, such an obstacle turned into a motivation to become even better in her field.
As it turned out later, in 18 months Kylie Jenner earned 420 million dollars on the sale of lipsticks. Such large amounts of earnings are impressive because even old-time brands have made about the same amount over the decades in the market. For example, representatives of the cosmetic line of the Tom Ford Beauty brand recently admitted that at last, after 10 years on the market, they managed to reach the figure of $ 500 million.
In 2016, Kylie decided to merge her Kylie Lip Kits brand with the company, making it part of the Kylie Cosmetics brand. And already by Valentine’s Day, the young businessman has released a new collection with an updated tint line. 5,000 copies of each color went on sale, that is, the total number was 15 thousand. However, after three months, Kylie Jenner increased production, releasing a new batch of 500 thousand!
In February 2018, the young entrepreneur became a mother for the first time, which again added to the volume of her name. She and her boyfriend Travis Scott had a daughter. It would seem that the year began with replenishment in the family, and outside the home, there is always a successful business, what could be better? But there was another surprise ahead of her.
In August 2018, Kylie Jenner graced the cover of Forbes magazine. Then her beauty empire was estimated at $ 1 billion. And already in March 2019, Forbes representatives officially approved that 21-year-old Kylie Jenner became the youngest billionaire in the world. She managed to break the record of Mark Zuckerberg, who earned the first billion dollars at 23.
In May 2019, Kylie Jenner decided to push the boundaries of her brand and created a separate line for skincare called Kylie Skin by Kylie Jenner. Likely, this is not all that 22-year-old Kylie Jenner is ready to surprise us with.
Many still say that for her success she should thank a rich family, however, Phobos felt differently. They called Kylie “self-made”, which means that she created herself because the funds that she owns at the age of 21 were not inherited from her parents and did not become a gift from a rich boyfriend. Step by step, slowly, persistent, and ambitious Kylie Jenner earned them with her idea.
